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Target College Students

Posted by Jennifer on 6/23/2014

As a small business owner, one of the most important factors of a successful endeavor is establishing your target group.  One audience you may not have considered but should is the college student.


College students have the spending power into the billions of dollars.  They are establishing their own individuality and unique style, and while they may like the finer things in life, they are often restricted by a budget making low and moderately priced jewelry ideal for them.


In their late teens and early twenties, they have the whole world ahead of them, and you can build a professional relationship that can last decades.  


One thing the world knows about young adults is that they talk and use social media, both of which are great FREE advertising for your business.  

Once you have created something spectacular it’s only a matter of time before it catches someone’s eye and word gets around where they can buy a similar piece.


Targeting college students is a smart way to grow your business. With the gorgeous beads at The Bead Obsession, the limits to your creativity are boundless.